BIMI
A standard for showing your logo next to authenticated mail.
Brand Indicators for Message Identification lets verified senders display a logo in supported inboxes. Requires DMARC at quarantine or reject and a Verified Mark Certificate for full Gmail support.
reading this as developers picking email infrastructure
The question here is which one a backend engineer would rather operate. That means SDK depth in the language already in use, whether a retry can safely be replayed, how much the event log tells you when a customer says the email never arrived, and whether the pricing curve stays sane as volume grows.
Applied to bimi, that means weighing developer experience, SDK breadth, idempotency keys, and operating track record ahead of the rest, against password resets, receipts, and magic links shipped from application code.