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Transactional owned by Sinch founded 2010

Mailgun

Developer-leaning email infra, owned by Sinch.

overview

Mailgun has long positioned itself as the developer-friendly alternative to SendGrid. The API is well-documented, SMTP is first-class, and routing rules are powerful. Pricing changed in late 2025: pay-as-you-go rates roughly doubled. Still a strong pick for technical teams that want SMTP relay plus rich routing.

deliverability

Generally good, with deliverability monitoring tools available on higher tiers. Inbound routes and suppressions are battle-tested.

best for

Technical teams that want SMTP relay plus advanced routing.

not great for

Teams that need a generous free tier or simple billing.

pros
  • Strong SMTP relay support, useful when migrating off self-hosted Postfix
  • Inbound routes with regex matching
  • Validation and parsing tools available
  • Sub-accounts for agency use cases
cons
  • Pricing changes in late 2025 hurt trust with long-time customers
  • Documentation is comprehensive but occasionally out of date
  • No idempotency keys
  • Sinch ownership has moved focus toward enterprise

Features at a glance

API Yes
SMTP Yes
SDKs node, python, go, ruby, php, java
Webhooks Yes
Templates rich
React Email No
Batch send Yes
Scheduled send Yes
Suppressions Yes
Multi-tenant Yes
Inbound parsing Yes
Event stream Yes
Idempotency keys No
Dedicated IP Yes

Appears in rankings

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