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Transactional Marketing owned by Sinch

Mailjet

European-focused, GDPR-friendly all-in-one.

overview

Mailjet (Sinch) offers transactional plus marketing with EU data residency. Drag-and-drop builder is among the better ones. API is solid but not differentiated.

for developers picking email infrastructure

The question here is which one a backend engineer would rather operate. That means SDK depth in the language already in use, whether a retry can safely be replayed, how much the event log tells you when a customer says the email never arrived, and whether the pricing curve stays sane as volume grows.

Against password resets, receipts, and magic links shipped from application code, Mailjet covers developer experience, SDK breadth, event stream, and webhook coverage, and does not cover idempotency keys. Whether that gap matters depends on how central those are to the build.

  • DX score: 6/10
  • SDKs: node, python, go, ruby, php, java, dotnet
  • Idempotency keys: No
  • Operating since: Not published
  • Event stream: Yes
  • Best published rate per 1,000: Tiers not published in comparable form
  • Webhooks: Yes
  • Deliverability: Solid for European-routed mail.
  • Free tier: 6,000/mo (200/day cap) permanent
deliverability

Solid for European-routed mail.

best for

EU-based teams with GDPR-sensitive recipients.

pros
  • EU data residency
  • Strong template builder
  • Sub-accounts
cons
  • Free tier capped at 200/day
  • API ergonomics feel dated

Features at a glance

API Yes
SMTP Yes
SDKs node, python, go, ruby, php, java, dotnet
Webhooks Yes
Templates rich
React Email No
Batch send Yes
Scheduled send Yes
Suppressions Yes
Multi-tenant Yes
Inbound parsing Yes
Event stream Yes
Idempotency keys No
Dedicated IP Yes

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